Positioning and Differentiators

A progressive solution.

What makes us different?

Disproportionate value

This isn’t just a reflection of our price point. Explore any aspect of the service and you’ll see that no matter what you do, you always get out far more than you put in.

Comprehensive service

We don’t split the software into modules because you get a synergistic benefit from having your various systems linked together. You get better systematic capability across your entire organisation. We don’t look at each capability of the software as an opportunity to upsell another module – every distinct function represents an opportunity for us to deliver extra value for members, and is integrated directly with the holistic system.


Everything is easy and intuitive. The systems we provide are so user friendly, there’s really no training required.

The way the systems function benefits users directly. It’s easier and more effective for people to get tasks done on using our systems than any of the other options – both offline and in comparison to competitor’s offerings.


Every time you engage with our systems, you’ll get an actual functional advantage. This isn’t just a way of storing your data on the cloud – everything has been designed to deliver substantial outcomes for your benefit.

Serving the user, not just the commercial customer

We believe businesses who use our systems should benefit in really substantial ways through better capabilities and outcomes. We also believe the individuals who use the systems should directly feel that advantage through an excellent user experience and efficient delivery on objectives they’re trying to achieve. Everyone who uses the service should love it because their job is made easier, and they can be more effective in their roles.

Transparent on price

Almost all food safety and quality software providers keep their prices secret until you’ve contacted their sales team. We won’t shock you with a sky-high quote because we believe it’s better to be transparent from the beginning. We’ve also been very deliberate in setting our prices at a level accessible to all food manufactures – not just the major corporations with the biggest budgets.

No barriers

There’s no setup or onboarding required. Right from the first time you log on, the systems are preconfigured to deliver instant functionality. Just add your users, and you’re good to go. Not only that, but the price has been intentionally positioned so that no food manufacturer is excluded based on financial accessibility.

Serving the food industry, not just our customers

Of course we want to deliver an excellent service with our commercial software. We also want to use our expertise and resources to really benefit everyone in the food industry. That’s why we offer free resources like the signposting service and blog.

We’re committed to serving the entire food industry, so we’ll always pursue every opportunity to deliver more to everyone in this space.


We understand that ever-changing compliance requirements have become an increasingly demanding burden on food manufacturers. Our mission is to make the food system safer and more efficient by offering sophisticated food safety software for quality and compliance, accessible to every food manufacturer.

Functional Advantage

When you look at alternative software providers, a common theme quickly emerges – they’re all marketed as ‘compliance solutions’. The product is ‘compliance’, as if that’s the ultimate objective for every food business.

We believe compliance with the requirements of assurance schemes should be a natural outcome of excellent operational processes. The goal should be to enact really robust quality assurance and managerial systems, with compliance being a lagging indicator of success.

Value delivered through enterprise software should be rooted in efficiency gains, scalable/dependable processes, accessibility benefits, and network (connectivity) advantages. Compliance should be table stakes.

Accessible and Transparent

We offer user-driven onboarding, which enables us to be open and transparent about the software service – which includes information around pricing and functionality.

The fact that we are positioned for inbound customer interest over outbound sales tactics means that we can deliver the software service at a reasonable and accessible price point. Outbound sales processes grossly inflate the price of commercial software – so it’s a significant point of differentiation that we have elected to offer self-registration into a free trial as our primary route to market.

We believe every food manufacturer should be able to access and benefit from enterprise software – so we have been deliberate in taking up a price position which would not exclude any food manufacturing business.

Our Ambition

Our aim is to offer software for food manufacturers which exceeds the quality and functionality of the most premium brands available – but delivered in such a way as to be readily accessible to all food businesses.

We want to elevate the systematic capabilities of every food business across the whole supply chain, not just the largest corporations with the biggest budgets.

See For Yourself

There’s no need to enter payment details to start your free trial. Simply register your food business, and you can explore the systems at your own pace.

Once your site is registered, you’ll be able to add as many users as your company needs.

In a matter of seconds, you can have access to the full range of systems and capabilities offered on the platform.