Identifying and Ranking Values for Culture Alignment

Introduction

What truly defines your company’s culture? While policies, procedures, and training play a role, the foundation of a strong food safety and quality culture lies in the values your business upholds. These values shape the way decisions are made, the priorities that are protected, and the attitudes employees develop toward their work. However, in a food manufacturing environment, competing priorities—such as production efficiency, cost control, and commercial performance—can create tension with food safety and quality commitments. Without a clear structure for resolving these conflicts, the company’s culture risks becoming inconsistent, reactive, or misaligned with its intended priorities.

To create a strong, values-driven culture, businesses must first identify the full range of values that influence their operations—including those related to food safety, quality, financial sustainability, and employee well-being. Then, they must rank these values in a hierarchy that provides clarity when conflicts arise. A well-defined ranking ensures that when priorities compete, there is no ambiguity about which values take precedence. This not only strengthens decision-making at all levels but also provides employees with the confidence to act in alignment with the company’s long-term commitments.

This post is part of a collection we’ve put together to explore the topic of food safety and quality culture, and you can explore the topic in more detail by browsing the related content.

Table of Contents

Key Takeaways

• Values shape culture and decision-making. Clearly defined values influence attitudes, behaviours, and priorities within a food manufacturing business, directly impacting food safety and quality.
• Conflicting priorities require a structured approach – Balancing food safety, commercial success, and operational efficiency necessitates a ranked hierarchy of values to guide decision-making.
• A transparent value hierarchy strengthens alignment – When employees and leaders understand which values take precedence, they can make consistent, confident decisions without uncertainty or hesitation.
• Cultural misalignment signals a breakdown in values adoption – If undesirable behaviours emerge, it often reflects a failure to embed or consistently reinforce the company’s stated values.

Company Values Defined by Stakeholder Needs

The values upheld by a food manufacturing business are shaped by the needs and expectations of its stakeholders. Internal stakeholders such as owners, managers, and operators each bring distinct perspectives and priorities which influence the business’s operational and strategic direction. Owners focus on financial sustainability and long-term brand reputation; managers balance efficiency, compliance, and quality; while operators prioritise the execution of safe and effective processes. Understanding these perspectives is important when defining company values that guide decision-making and shape workplace culture.

A well-structured hierarchy of values recognises the importance of balancing these competing interests. For instance, the imperative to protect food safety should be non-negotiable, even if it conflicts with short-term commercial targets or production deadlines. This value not only safeguards consumer health but also aligns with stakeholder needs for long-term profitability and brand equity.

Commercial considerations such as maintaining positive cash flow and achieving operational efficiency also stand amongst the operational values of the business. Without financial stability, the business cannot meet its obligations or invest in improvements that sustain quality and compliance. Owners and managers often need to make difficult trade-offs, prioritising financial health without compromising food safety or quality. Clarifying the company’s values ensures that these trade-offs are managed transparently and consistently, creating a culture where all stakeholders know what should take precedence in challenging situations.

By acknowledging and addressing stakeholder needs, a business can create an environment where everyone—from senior leaders to shop floor operators—works toward shared goals. The clearer the hierarchy of values, the easier it becomes for stakeholders to align their attitudes and behaviours with company priorities. This clarity provides confidence and unity, empowering employees to act decisively and consistently, even in complex and high-pressure situations.

Different stakeholder groups might hold different values and priorities as follows:

Customers

Food Safety and Quality-Oriented:

• Reliable supply of safe, high-quality products.
• Compliance with food safety regulations and standards.
• Clear and accurate product labelling.

Other Wants/Needs/Values:

• Competitive pricing.
• Ethical sourcing and sustainability.
• Innovation and product variety.
• Timely delivery and good customer service.

Suppliers

Food Safety and Quality-Oriented:

• Transparency of raw material requirements.
• Consistent communication regarding product specifications and quality expectations.
• Compliance with food safety standards.

Other Wants/Needs/Values:

• Fair and timely payments.
• Strong business relationships and collaboration opportunities.
• Long-term contracts for stability.

Employees

Food Safety and Quality-Oriented:

• Training on food safety protocols and hygiene practices.
• Access to safe working environments with clear SOPs.
• Accountability and support for quality assurance processes.

Other Wants/Needs/Values:

• Job security and competitive compensation.
• Career development and upskilling opportunities.
• Positive workplace culture and recognition.

Owners/Investors

Food Safety and Quality-Oriented:

• Assurance of compliance with food safety regulations to avoid legal liabilities.
• Maintenance of brand reputation through high-quality products.

Other Wants/Needs/Values:

• Profitability and strong financial returns.
• Growth and market competitiveness.
• Operational efficiency and cost control.

Consumers

Food Safety and Quality-Oriented:

• Safe, high-quality food products free from contamination.
• Transparency about ingredients, allergens, and nutritional information.
• Consistent quality with low variance.

Other Wants/Needs/Values:

• Ethical and sustainable sourcing practices.
• Affordable pricing.
• Appealing packaging and good availability.

Community and Local Authorities

Food Safety and Quality-Oriented:

• Assurance that food production does not pose health risks to the local environment or community.
• Proper waste management to prevent contamination and pollution.

Other Wants/Needs/Values:

• Contribution to local employment and economy.
• Ethical environmental practices (e.g., reducing emissions and waste).
• Community engagement and support initiatives.

Regulatory Authorities

Food Safety and Quality-Oriented:

• Compliance with food safety, hygiene, and traceability regulations.
• Effective quality management systems and recall processes.
• Accurate and complete record-keeping.

Other Wants/Needs/Values:

• Cooperation during audits and inspections.
• Transparent and responsive communication.
• Support for broader food system improvements.

Consolidating Values and Ideals

Values and Ideals

To establish meaningful values, food manufacturers have to consolidate the needs and expectations of their stakeholders. Each stakeholder brings a unique set of priorities that may, at times, be complementary or in conflict. For example, customers expect high-quality, safe products, while shareholders seek long-term profitability and growth.

Drawing from the values and priorities outlined for a food manufacturing business’ stakeholders, a consolidated list might include…

Food Safety and Quality-Oriented

• Commitment to Food Safety: Prioritising the health and safety of consumers by adhering to the highest standards of food safety.
• Pursuit of Excellence in Quality: Striving for consistent product excellence that meets or exceeds stakeholder expectations.
• Safeguarding the Conditions for Safe, High-Quality Food: Creating and maintaining an environment conducive to safe and hygienic food production.
• Integrity and Compliance: Acting with honesty and responsibility in all matters of regulatory and customer compliance.
• Transparency and Accountability: Maintaining open and honest communication regarding product quality, safety, and sourcing.
• Risk Awareness and Proactive Management: Identifying, evaluating, and mitigating risks to food safety and quality at every stage.
• Continuous Learning and Improvement: Embracing innovation and lessons learned to enhance food safety and quality systems.

Other Values/Ideals/Principles Not Directly Related to Food Safety and Quality

• Sustainability and Environmental Responsibility: Acting with care for the environment by using resources responsibly and reducing waste.
• Ethical and Fair Sourcing: Valuing partnerships that respect ethical labour practices and environmental stewardship.
• Customer-Centric Focus: Responding to customer needs with flexibility, innovation, and service excellence.
• Employee Empowerment and Well-being: Fostering a supportive workplace where employees can thrive and contribute meaningfully.
• Community Engagement and Responsibility: Supporting local communities through positive economic and social contributions.
• Trust and Fairness: Building and maintaining honest, respectful relationships with all stakeholders.
• Innovation and Adaptability: Embracing change and new ideas to drive growth and maintain competitiveness.
• Profitability and Cashflow Optimisation: Ensuring sustainable financial health by maintaining positive cashflow and achieving profitability targets.
• Cost Efficiency: Striving for operational excellence by minimising waste, reducing production costs, and improving resource utilisation.
• Return on Investment (ROI) Focus: Making decisions that deliver measurable financial value and maximise returns for stakeholders.
• Risk Management: Balancing calculated risks to drive growth while protecting the business from financial and reputational harm.
• Commercial Competitiveness: Maintaining a strong market position through pricing strategies, innovation, and value creation.

Conflict and Harmony with Food Safety and Quality

The relationship between food safety and quality and other business priorities can be both synergistic and antagonistic. In the short term, conflicts often arise when maintaining food safety or product quality appears to hinder operational efficiency or profitability. For example, halting production to investigate a potential safety issue may delay customer orders and increase costs. Similarly, implementing enhanced quality controls might require costly investments that strain immediate financial performance. These situations create friction when decision-makers face pressure to balance non-negotiable compliance requirements with commercial demands.

However, over a longer timeframe, the synergies between food safety, quality, and broader business priorities become increasingly apparent. A commitment to food safety and consistent product quality strengthens brand reputation, secures customer loyalty, and minimises costly recalls or legal consequences. Investments in robust quality management systems often lead to operational efficiencies that reduce waste and enhance productivity. By embedding food safety and quality values into the culture of the business, companies can lay the groundwork for sustained commercial success and resilience.

It’s important to recognise that satisfying the needs of different stakeholder groups does not inherently require conflict. Many values can be mutually compatible, fostering harmony between food safety and commercial imperatives. For instance, practices that enhance product safety, such as improving process controls, often contribute to improved product consistency and cost savings. Similarly, ensuring regulatory compliance protects both consumer welfare and the company’s ability to operate legally and profitably. When stakeholders see the interconnectedness of these objectives, they are more inclined to align behind shared priorities.

To achieve balance, businesses must honestly acknowledge the legitimate needs of all their stakeholders, including customers, employees, owners, and regulatory authorities. Pretending that financial sustainability is less important than food safety undermines credibility, just as ignoring safety concerns in the pursuit of profit risks catastrophic consequences. By openly identifying both synergistic and conflicting relationships between values and prioritising them transparently, businesses can build a values-driven culture that supports informed decision-making and reinforces a long-term alignment of stakeholder interests.

Ways Food Safety and Quality Values Support Commercial Values

1. Protecting Brand Reputation: Consistently delivering safe, high-quality products builds customer trust and brand loyalty, which positively impacts long-term profitability.
2. Market Differentiation: High food safety and quality standards can be a competitive advantage, allowing businesses to command premium prices or secure partnerships with high-profile customers.
3. Reducing Waste and Recalls: Proactive quality management reduces the risk of costly product recalls, production downtime, and wasted materials.
4. Compliance as a Market Enabler: Adherence to food safety auditable requirements ensures access to key markets, both domestic and international.
5. Efficient Risk Management: Preventing food safety incidents saves costs associated with legal liabilities, fines, and reputational damage.
6. Customer Satisfaction and Retention: High-quality products contribute to customer loyalty, reducing churn and increasing lifetime customer value.

Ways Food Safety and Quality Values Conflict with Commercial Values

1. Increased Operational Costs: Implementing robust food safety systems often requires investment in technology, training, and infrastructure, which may reduce short-term profitability.
2. Production Speed vs. Safety: Balancing efficiency targets with safety and quality checks can create tensions, as faster production may compromise thorough inspections.
3. Resource Allocation: Management may face pressure to prioritise commercial functions (like marketing or R&D) over food safety investments.
4. Sourcing Conflicts: Procuring raw materials that meet stringent quality and safety criteria may be more expensive, conflicting with cost-saving strategies.
5. Resistance to Innovation: Rapid product innovation can be slowed by rigorous validation processes required for maintaining food safety standards.
6. Compromised Decision-Making: In situations of tight cash flow, businesses may be tempted to cut corners on testing or reduce compliance checks, leading to greater risk exposure.

Hierarchical Priorities

Establishing a ranking order for values, ideals, and principles provides clarity for managers and employees. It allows stakeholders to understand exactly which values will be prioritised in the event of a conflict, enabling them to act decisively and consistently. This upfront transparency eliminates ambiguity and sets clear expectations, ensuring that everyone — from senior managers to operators on the production floor — knows which principles guide decision-making. This clarity promotes alignment across the organisation and ensures that stakeholders are working towards common goals.

When decisions need to be made under pressure, a well-defined hierarchy of priorities becomes invaluable. Instead of wasting time navigating competing demands, decision-makers can confidently choose the path that aligns with the company’s stated values. For example, when food safety is ranked as the highest priority, teams know that they are empowered to stop production if they detect a potential risk, without fear of retribution for causing short-term losses. This structured approach supports more efficient, consistent, and defensible decisions.

The psychological safety resulting from a clear hierarchy of values is significant. Employees gain confidence when they know their actions will be supported as long as they align with the business’s guiding principles. This assurance reduces anxiety during high-stakes situations where values may compete, such as balancing production efficiency against rigorous quality controls. By providing a structured framework, businesses create an environment where employees feel empowered to make values-driven decisions without second-guessing their judgement.

A transparent ranking order allows the needs of different stakeholder groups to be appropriately met. For instance, by recognising the existential necessity of positive cash flow while still prioritising food safety above all else, the business ensures its commercial viability without compromising its commitment to public health. Similarly, ranking employee well-being and career development as critical values alongside legal compliance ensures that the workforce remains motivated and invested. This structured approach fosters a more harmonious balance between competing interests and promotes long-term success for the business and its stakeholders.

The following is an example of how values can be arranged in ranking order:

1 – Food Safety as the Paramount Value

Food safety is the highest priority above all others. In the event of a conflict in values, decisions and actions must always protect food safety – even at the expense of competing values.

2 – Sustainable financial stewardship

Maintaining the financial health and viability of the business to ensure ongoing operations and fulfilment of obligations to stakeholders. It is a practical necessity that the business never defaults on its financial obligations – so there is a degree to which the commercial position of the business must be protected above competing priorities. As long as the business has a sufficient cash position to remain a going concern, cash flow will not be placed above other values that the business upholds. However, if the business is in imminent danger of defaulting on its financial obligations, cash flow must be placed above competing priorities to the extent necessary for the business’ continued operation.

3 – Commitment to Legal Integrity

The business has an obligation to comply with applicable laws and regulations, and legal operation is in the interests of all stakeholders. No action or decision may be taken which would jeopardise the legal operation of the business.

4 – Quality Excellence and Brand Reputation

Product quality is essential for the fulfilment of customer expectations and for the preservation or brand reputation. Current and future commercial success depends on a track record of quality excellence. The business’ long-term identity is built on a reputation for quality, and no action or decision may ever be taken that could undermine that – even at the expense of short-term commercial loss.

5 – Valuing and Empowering Employees

Our employees are the most important assets the business has. Proper resources shall be ringfenced so that our employees receive adequate training, have substantial career progression opportunities, and are paid well for their contributions.

6 – Long-Term Value Creation for Shareholders

Shareholders of the business deserve to expect a decent return on investment. The business shall uphold its obligation to operate profitably and efficiently. Shareholder returns come in the form of profit distributions and capital appreciation, with enterprise value being the more significant over the long term. In view of this, no action or decision may be taken which risks brand equity (which is based, in part, on product quality and safety) – even at the expense of short-term profitability.

Identifying values and arranging them in ranking order in this way has the dual benefit of promoting awareness of stakeholder interests and providing a framework for decision-making across circumstances where different values may be in conflict with each other.

Compatible Attitudes and Dispositions

Values, ideals, and principles form the foundation for the attitudes and dispositions held by stakeholders within a food manufacturing business. People naturally adopt attitudes that align with their values because doing so creates internal harmony and fosters a sense of purpose. When a business clearly communicates its values and establishes a transparent hierarchy of priorities, it shapes the perspectives that employees, managers, and owners bring to their roles. These compatible attitudes then manifest as behaviours, actions, and decisions that consistently serve the business’s guiding principles.

Relational Structure

‘Values’ are things we find to be important – so, things we want to prioritise and protect.

‘Principles’ are ideals derived from values, acting as rules for decision-making.

‘Attitudes’ and ‘dispositions’ are abstractions that describe our outlook in favour or in opposition to a topic.

For example:

We value food safety. As a guiding principle, we do things that are protective of food safety, and we do not do things that would jeopardise food safety. We have a positive attitude toward initiatives that support food safety, and are predisposed to act in ways that we believe will best promote food safety.

Following this structure, we can see that once values have been defined and embraced, the principles and attitudes that determine actions, decisions, and patterns of behaviour can be thought of as logical outcomes.

Psychological Safety in Support of Adopted Values

Psychological safety plays an important role in fostering positive attitudes and dispositions that align with the organisation’s stated values. When individuals feel assured that their decisions, made in alignment with the company’s values, will be supported, they are more likely to adopt proactive and constructive mindsets. This safety encourages openness, innovation, and a willingness to speak up about potential risks or improvements. For example, if food safety is clearly prioritised as the highest value, employees are more likely to voice concerns about non-conformances, knowing they won’t face negative consequences for halting production or challenging poor practices.

Removing conflict between competing values is critical for the development of desirable attitudes. When a company explicitly states which values take precedence, it removes ambiguity that can otherwise create stress or hesitation. If employees are unsure whether production targets should be prioritised over product quality, they may default to a defensive or disengaged attitude. However, when they understand that protecting food safety and quality always comes first, even at the expense of short-term output, they develop confidence and a problem-solving mindset that supports long-term business success.

By resolving potential value conflicts upfront, businesses remove barriers to cultivating a strong and positive organisational culture. Compatible attitudes naturally emerge when stakeholders perceive alignment between their role expectations and the company’s values. Managers can focus on creating a supportive environment, operators can confidently make quality-first decisions, and owners can develop long-term strategic thinking rather than fixating on short-term financial pressures. This alignment creates a cohesive and resilient business culture, driven by shared principles and empowered decision-making.

Effect on Food Safety and Quality Culture

A strong food safety and quality culture is the product of clearly defined values that shape the principles, attitudes, and dispositions of an organisation. In the same way that a documented management system has procedures and work instructions which serve to fulfil the intent of its policies, the food safety and quality culture includes principles, attitudes and dispositions – manifested as actions and behaviours – which serve to uphold the adopted values of the organisation.

When values are fully embraced, the right attitudes develop naturally, creating an environment where employees are positively disposed toward actions that protect food safety and quality. This ensures that behaviours aligned with best practices emerge as logical, habitual responses rather than enforced requirements.

Values are the driving forces that most strongly influence food safety and quality culture. Once a business commits to prioritising food safety and quality, it must translate these commitments into guiding principles—rules for decision-making that consistently uphold the organisation’s priorities. These principles shape attitudes and dispositions, which, in turn, determine how employees and managers respond to real-world situations. For example, if food safety is a core value, the company must adopt the principle that all risks to food safety will be proactively addressed, regardless of competing pressures. Employees will then develop a natural inclination to report hazards proactively and intervene when they see potential risks, knowing that their actions align with the company’s established priorities.

A well-embedded food safety and quality culture ensures that desired behaviours emerge consistently, not through external enforcement but as a result of internal alignment. When individuals and teams believe in the values underpinning their work, they take ownership of food safety and quality as a shared responsibility. Instead of relying solely on compliance-driven enforcement, businesses with a mature culture foster proactive engagement, where employees identify and solve problems before they escalate. This organic commitment to food safety and quality creates resilience, reducing the likelihood of costly mistakes or non-conformances that could compromise the business.

If actions or behaviours are observed that are incompatible with a mature food safety and quality culture, it is often a sign that the company’s values have not been fully embraced or are being misapplied. If employees hesitate to report concerns, prioritise speed over quality, or view food safety as a secondary consideration, it suggests that competing priorities—such as efficiency or cost reduction—are being given undue precedence. In these cases, businesses must re-examine how their values are communicated and reinforced. It is not enough to declare food safety as a priority; leadership must ensure that all operational decisions reflect this commitment, preventing mixed signals that could undermine the intended culture.

By structuring organisational values in a clear hierarchy and embedding them into every level of the business, food manufacturers can create a culture where food safety and quality are upheld as non-negotiable priorities. This structured approach removes ambiguity and fosters an environment where employees feel empowered to act in alignment with the company’s values. When food safety and quality are consistently prioritised, businesses not only achieve regulatory compliance and customer satisfaction but also build long-term resilience and trust, reinforcing their reputation in the market.

In Summary

Building a strong food safety and quality culture starts with a clear understanding of the values that drive your business. These values influence decision-making, shape attitudes, and guide behaviours at every level of the organisation. However, food manufacturing businesses operate within a complex environment where priorities can sometimes compete. By formally identifying and ranking values in a structured hierarchy, businesses can ensure that food safety and quality are upheld without ambiguity, even when commercial or operational pressures arise. This approach fosters alignment, reinforcing a culture where employees feel confident in their decisions and actions.

A well-defined value hierarchy does more than just resolve conflicts—it creates consistency, trust, and long-term resilience. When employees, managers, and business owners share a common understanding of priorities, they develop attitudes and dispositions that naturally support the organisation’s goals. This reduces the risk of cultural drift, where competing pressures erode food safety commitments, and instead embeds a proactive mindset that strengthens food safety and quality over time. By making values explicit, ranking them transparently, and ensuring they are fully embraced, food manufacturing businesses can build a culture that is both principled and commercially sustainable.

From The Food Industry Hub Knowledge Centre

Featured pages from The Food Industry Hub Knowledge Centre:

Know: Food Safety and Quality Culture

Know: Food Safety and Quality Culture Development Plan

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